TFAC- ASP Survey 2006-2007

Tobacco Advertising, Sponsorship and Promotion (ASP)
Survey

Big Tobacco spends $875 million per year on advertising in New York State! We need your help to find out how that money is being spent in our community, and who is refusing to take Big Tobacco’s money. TFAC is looking to identify incidences of tobacco industry advertising, sponsorship, and promotion in our communities, and we are encouraging everyone to get involved. By completing this survey, you will be helping to identify ways that the tobacco industry is targeting our youth and disparate populations through advertising and marketing tactics, as well as businesses, agencies and groups who deserve recognition for standing up against Big Tobacco.

To help promote this important initiative, TFAC will be recognizing those who help gather this important information. Individuals who answer at least five questions will be recognized at our annual awards event in the fall. Please note that multiple entries for one question WILL count as multiple answers.

Please enter as much information as possible for each question. You may attach additional sheets or make photocopies as necessary to report multiple entries per question. The form may also be completed electronically by typing directly into the boxes.

DEADLINE FOR SUBMISSION: July 1, 2007

But do not wait - send in your form today!
You can send in multiple forms as you discover more about ASP in your community.

Return completed forms to:

TFAC-Tobacco Free Action Coalition of Ulster County
741 Grant Ave.
Lake Katrine, NY 12449
FAX: 845-943-6080
Email: ereinhard@kingstonhospital.org

Contact Information of Individual Completing This Form:

Name
Agency
Address
Phone
Email
County

Point of Purchase Advertising (POP)
Definition: The placement of ads, coupons, or other promotional items at a retail establishment or other point of purchase.

1. List any tobacco retailers that do NOT display tobacco POP advertising near toys or candy, at eye level for children, OR visible from the outside:

Name of Retailer
 Address
 Other Contact Information

2. List any tobacco retailers that DO display tobacco POP advertising that you believe would be a good target for intervention (ex: a pharmacy where you know the owner and they have expressed interest in removing tobacco ads)

Name of Retailer
 Address
 Other Contact Information

Commercial/Brand Sponsorship

Definition: Funding/donations provided to companies, organizations, or other groups in exchange for the promotion of a particular brand (Marlboro, Camel, etc.) at a specific location or event.
Goals: To sell product, to increase exposure of brand to associate brand with a certain lifestyle or activity.
Examples: Events, races, rodeos, concerts, teams, cars
What to Look For: Brand name (e.g., Marlboro, Camel) is EVERYWHERE (on uniforms, signs, tents, and gear)

3. List any teams/events/venues that DO accept tobacco industry commercial/brand sponsorship.

Name of Team/Event/Venue

Date(s) of Event

Address/Location

County

Name and Contact Information of Individual Responsible for the Team/Event/Venue

Dollar Amount of Sponsorship

Locations of Brand Placement (uniforms, cars, banners, etc.)

Describe Any Promotional Activities (coupons, gear, etc.)

Describe Smoking Restrictions at Venue

Additional Comments

4. List any teams/events/venues that DO NOT accept tobacco industry commercial/brand sponsorship.

Name of Team/Event/Venue

Date(s) of Event

Address/Location

County

Name and Contact Information of Individual Responsible for the Team/Event/Venue

Additional Comments

Does this Team/Event/Venue have a written policy prohibiting tobacco commercial/brand sponsorship?
If yes, please attach copies of policies or other literature/letters explaining policies. Or provide details.

Corporate Sponsorship and Giving

Definition: Funding, gifts or other donations provided by tobacco corporations to community organizations, museums, or other groups.
Goals: To develop a “good guy image”, to build relationships with influential people, NOT to market brand names.
Examples: Conferences, museums, community groups, dance troupes
What to Look For: Subtle, classier execution (as opposed to explicit promotion of brand names), corporate name (i.e. Altria, Brown and Williamson) listed on plaques or programs

5. List any community-based organizations/events/venues that DO accept (or have accepted) tobacco industry corporate sponsorship and giving.

Name of Team/Event/Venue

Date(s) of Event

Address/Location

Name and Title of Event/Organization Contact Person

Contact Phone

Contact Email

Dollar Amount of Sponsorship

Is Giving Annual, Repeated, or One-time?

How is Public Informed of Sponsorship?

Additional Comments

6. List any community-based organizations/events/venues that DO NOT accept tobacco industry corporate giving.

Name of Team/Event/Venue

Date(s) of Event

Address/Location

Name and Title of Event/Organization Contact Person

Contact Phone

Contact Email

Does this Team/Event/Venue have a written policy prohibiting tobacco commercial/brand sponsorship?
If yes, please attach copies of policies or other literature/letters explaining policies. Or provide details.

Promotion

Description: Promotion is used to lure new customers and retain current customers by providing free samples, creating a comfortable environment in which to use the product, offering give-aways and incentives to use a product or particular brand.

7. Describe any tobacco industry promotional events identified in the community.

Title of Event/Activity

Date(s) of Event/Activity

Location of Event/Activity (Joe’s Bar, Hudson Valley Music Festival, etc.)

General Description of the Event

How was the event marketed? (flyers, paid ads, etc,)

Tobacco Brands Promoted

Name and Contact Information for Event Coordinator

Was the event accessible to youth?

Were there any youth-related attractions? Please describe.

Master Settlement Agreement (MSA) and Other Violations

See attached page for a complete description of possible MSA violations.

8. MSA Violations

Describe any MSA violations identified in the community.

Try to take a picture if you see a MSA violation!

Submit this form now, or print, complete and mail to the address below.

 

TFAC-Tobacco Free Action Coalition of Ulster County
741 Grant Ave.
Lake Katrine, NY 12449
FAX: 845-943-6080
Email: ereinhard@kingstonhospital.org